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Tata Motors plans to start production in Thailand by March 2008
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December 07, 2008
by News Desk
TATA, Indians biggest Industrial name has announced to launch their pick-up trucks in Thailand - the world's second largest market for pick-up trucks after United States.
Economic Times reported that Tata Motors (Thailand), a subsidiary of the Indian company, will invest 1.3 billion baht ($38 million) to launch its first output base in the kingdom, the biggest auto market in Southeast Asia.
In a statement, the company said that "Tata Motors will leverage its presence in Thailand to address other ASEAN markets. The pick-up is the first in a series of exciting products planned for the region".
According to The Bangkok Post, Mr Venkataraman said he was confident that Tata's products would be well received in Thailand even though the company was a newcomer. The company is also confident in its Thai partner, Thonburi, which has experience in assembling world class vehicles including Mercedes-Benzes and has a countrywide marketing network. To instill confidence in Tata products, the company is trying to maximise localisation of components.
The Thai Pick-up market is dominated by Toyota and Isuzu and it will be interesting to see how Tatas fare against them. The Indo-Thai joint venture will invest 1.3 billion baht to produce 30,000 to 35,000 pickup trucks, with 20% slated for export.
Tata Motors Limited, formerly known as TELCO (TATA Engineering and Locomotive Company), is India's largest passenger automobile and commercial vehicle manufacturing company. It is also the world's 5th largest commercial vehicle manufacturer. Tata Motors is widely credited for putting India on the automotive map by designing and developing its own range of cars. Tata Motors was established in 1945, when the company began making trains. Tata Motors had created the wealth Rs. 320 billion during 2001-2006 and stood among top 10 wealth creators in India.
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TATA, Indians biggest Industrial name has announced to launch their pick-up trucks in Thailand - the world's second largest market for pick-up trucks after United States. 
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