By Madhuri Dey
Jan 20, (THAINDIAN NEWS) Jenny Craig Incorporated has been sued by the rival company Weight Watchers Incorporated. The complaint is based on a particular television advertisement aired by the Jenny Craig, which came across as offensive to the other company. The Weight Watchers Incorporated claimed that the advertisement of the Jenny Craig Incorporated showed contempt for the other company, and that it was harming the interests of the company. The lawsuit asks the advertisement to be banned, along with a compensation for damages.

Apparently, the advertisement had featured the spokeswoman of the Jenny Craig Incorporated, Valerie Bertinelli, dressed in a laboratory coat, claiming that a survey has shown that the clients of the Jenny Craig Incorporated are guaranteed to lose more weight than those who were under the “largest weight loss program.” The advertisement further mentioned that the ones who followed the Jenny Craig Incorporated program, lost almost twice the amount of weight, on an average, than those who followed the other program. Although no name was taken in the advertisement, the Weight Watchers Incorporated claimed that they had been referred to in it.

Weight Watchers Incorporated had filed the complaint in the District Court of the United States on Tuesday. They claimed that the rival company has brought into light a comparison of both the systems, and have, in turn, projected the program of the weight Watchers in an unfavorable light, thus making their program look less effective than the other. They filed the complaint on the ground that the claim of the Jenny Craig Incorporated is not based on fact, and is not supported by science.