Study: Young people crave self-esteem more than sex

January 12th, 2011 - 8:15 pm ICT by Aishwarya Bhatt  

Ohio, Jan 12 (THAINDIAN NEWS) A new study has found that young people do not crave for sex as much as they crave for self-esteem, or so it seems.

The study which was conducted by researchers from the Ohio University found that young people believe that when they are complimented for doing well, it is much important to them than when they are offered sex, money or even the favorite food.

The researchers revealed that they were shocked by the findings and it raised the issue of the role that self-esteem plays in the society.

The researchers gave the participants who were all college students and around the age of 19 documents that contained things that were most important to them. They were then asked to rank the things in the order of their importance in their lives.

The leader of the researchers, Brad Bushman, a professor of communication and psychology at Ohio State University explained the findings this way; “It wouldn’t be correct to say that the study participants were addicted to self-esteem. But they were closer to being addicted to self-esteem than they were to being addicted to any other activity we studied.”

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