Study says that Britons feel deprived without internet

July 23rd, 2011 - 1:17 am ICT by Aishwarya Bhatt  

London, July 22 (THAINDIAN NEWS) A new study has revealed that Brits do not feel the same without their Internet. The study which was meant to determine how Internet affects the daily lives of Brits found that 53 percent of the population feel upset when they cannot get online.

40 percent said unable to access the Internet makes them feel lonely regardless of the length of time that they stay offline. The study involved about 1,000 participants and it was carried out by the market research firm Intersperience.

During the study, the participants were asked to detail how Internet affects them. The researchers at a point asked the participants to stay off the Internet and other media gadgets like television for a period of 24 hours.

The chief executive of Intersperience, Paul Hudson, explained that, “Online and digital technology is increasingly pervasive, influencing our friendships, the way we communicate, the fabric of our family life, our work lives, our buying habits and our dealings with organisations.”

An earlier study which was conducted in the beginning of the year seems to suggested that society is becoming increasingly addicted to gadgets and technologies. The study compared the withdrawal effect of technology on society to that of a drug addict.

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