Skyy Vodka Announces ‘SKYY Sexy’ Ad Campaign
September 29th, 2010 - 12:11 am ICT by Angela Kaye Mason
Sep 28 (THAINDIAN NEWS) Skyy Vodka is well know for their creative and memorable commercials and ads ahs announced their new ‘SKYY Sexy” ad campaign, which is said to feature bold and vibrant imagery which will be both provocative and engaging.
World famous photographer, Raymond Meier sot the photos on five groups, “Sexy Legs,” “Unzipped,” “The Package,” “Lip Service” and “Iced Down”, which features five different representations of what SKYY Sexy is. ‘Rolling Stone’ magazine is to feature the first ads in October, along with ‘Marketwatch’, and ‘Tasting Panel’ magazines.
The photo adds will be printed later worldwide in outdoor walls, billboards, and such, as well as online. They focus on using sexuality to sell the vodka and other alcoholic beverages in a more subtle way, using imagery which is said to be “evocative but less literal, leaving more to the imagination.” according to ‘Benzinga’.
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Tags: ad campaign, alcoholic beverages, billboards, commercials, famous photographer, imagination, lip service, magazines, marketwatch, meier, outdoor walls, photo, photos, representations, rolling stone magazine, sexuality, sexy legs, vibrant imagery, vodka