Sears zombie website creates a buzz

October 28th, 2010 - 10:51 pm ICT by Aishwarya Bhatt  

Zombie New York, Oct 28 (THAINDIAN NEWS) The Halloween is less than a week away and Sears is making the occasion more “zombie”.

If you visit the Sears website, you and whoever you are purchasing a thing for becomes a zombie. No, don’t get me wrong, you are not turned a zombie, but you are referred to as zombie.

The site will ask you a few questions about the person you are purchasing for and all along they are referred to as zombies. Questions like whether the person is hungry, slow and cranky are asked along with how you like your brains – pretty scary eh?

You have to make all the selections and then click on the link “Find Now” to see the suggestions that the site will come up with based on your selection. It is pretty much fun to play along. No need to be scared. The page comes with some funny ads at the top of the page.

The zombie project has demonstrated a great example of spiral marketing. Several other institutions and companies are embracing this kind of marketing and it is good to know that it can give results.

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