Sara Lee files lawsuit against Kraft’s Oscar Mayer

May 22nd, 2009 - 2:15 am ICT by GD  

Kraft is the latest among a number of companies to give away free goodies in the form of Oscar Mayer Wieners. Those wishing to avail of the offer have to register on a website and will be sent their free coupons that can be redeemed for free hotdogs.

Meanwhile Sara Lee Corp (SLE.N) has filed a lawsuit against Kraft Food’s (KFT.N) Oscar Mayer wieners, accusing the hot dog maker of misleading customers by making claims that Oscar Mayer hotdogs are better than Sara Lee’s Ball Park brand of hot dogs. In a statement released on Wednesday, Sara Lee Corp said, “It is both false and misleading to consumers.”

Kraft said it has not received any notice about the lawsuit yet, but it has a reputation for making accurate advertisements for their products, and it will stand by its reputation at all costs. The statement was made by Syd Lindner, a spokesman for Kraft Foods.

The brand is a cold cuts company owned by Kraft Foods and is known for its hotdogs, bologna, bacon and other lunchtime products. Their advertising has been famous for ages now, as has their Weinermobile, which has gone around the United States for 70 years from 1936. Six Wienermobiles have been touring the US since then without any drop in their popularity. Their advertising jingles were also very popular and one of the most famous jingles from 1965 went:

Oh, I’d love to be an Oscar Mayer wiener.
That is what I’d truly like to be.
‘Cause if I were an Oscar Mayer wiener,
Everyone would be in love with me.

Oh, I’m glad I’m not an Oscar Mayer wiener.
That is what I’d never want to be.
Cause if I were an Oscar Mayer wiener.
There would soon be nothing left of me!

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