Nivea apologizes for ‘racist’ ad
August 19th, 2011 - 10:48 pm ICT by Aishwarya BhattLos Angeles, Aug 19 (THAINDIAN NEWS) Beauty care company Nivea has issued an apology for its ad that has been tagged racist. The “Look like you give a damn” ad has a picture of a black man holding a facial image of himself with bear and ready to throw it away. The picture is accompanied by the words “Re-civilize yourself” boldly written over the image. The ad has caused concerns that it is meant to insult the black race with several Facebook pages opened on the topic.
Nivea issued an explanation and an apology for the ad. The company wrote on its Facebook wall that, “Thank you for caring enough to give us your feedback about the recent ‘Re-civilized’ NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.”
Curiously, a similar ad featuring a white man had another inscription. The ad showed a white man shot in a similar way like the black man. This time around, the image had the words, “Sin City isn’t an excuse to look like hell.”
It is feared that Nivea, which is a German owned company, will lose its support in the black community.
- South African Police probe controversial Facebook photo figure - Aug 29, 2011
- Facebook to look into face recognition software's security concerns - Jul 27, 2011
- US snack food firm chops 'racist' Indian ad - May 04, 2012
- Cosmetic company drops 'sexy' Rihanna - Aug 08, 2012
- Facebook removes pic of gays kissing over 'abusive material' accusation - Apr 21, 2011
- Pizza chain apologises for racial slur on receipt - Jan 09, 2012
- Terrorist Mohamed Atta featured in Facebook ad - Feb 28, 2012
- Court asks Facebook, Orkut to remove objectionable pictures - Dec 22, 2011
- Lil Wayne's ex plans to open charity for teen moms - Jul 11, 2011
- People with low self esteem more prejudiced - Feb 24, 2011
- Outrage over Republican senator's racist, sexist ' minorities don't work' comments - Apr 30, 2011
- Indian men chase fairness creams - and create a growing market - May 25, 2010
- Anne Hathaway gives a black eye to a stuntman - Jun 09, 2011
- Yahoo fires journalist after Romney joke - Aug 31, 2012
- WWE Smackdown: Alberto Del Rio vs Sin Cara - Oct 08, 2011
Tags: apology, beauty care, black man, diversity, equal opportunity, excuse, facial image, hell, intention, nivea, owned company, sin city, white man