‘Labour Behind the Label’ wants to ban ‘killer sandblasted jeans’

March 21st, 2011 - 10:30 pm ICT by Aishwarya Bhatt  

London, Mar 21 (THAINDIAN NEWS) A group is calling on some top fashion companies to as a matter of urgency ban the production of sandblasted jeans. The group, Labour Behind The Label, says the jeans could eventually kill.

The campaign said that, “Jeans with the faded or worn out look achieved by blasting sand at high velocities at denim often retail for as much as 180 per cent of the price of a normal denim. Yet the hidden cost is paid by sandblasting operators working today in countries such as Bangladesh, China, Mexico and Egypt, many of whom will contract an acute form of the fatal lung disease silicosis due to fine silica particles gathering in the lung.”

The group is calling on Armani, ASDA George, Debenhams, Dolce & Gabana, Matalan and River Island to commit to banning the production of what they call killer jeans.

ASDA has already given the assurance that they would be banning the production of the sandblasted jeans. The company said steps have been taken to gradually phase out the production of the jeans.

Silicosis could be fatal. The symptoms include chest tightness, shortness of breath, cough and in severe cases death within a year.

Matalan told the British tabloid The Telegraph that they would be taking action if necessary to ‘protect the welfare’ of all those connected to the production and subsequent sale of their jeans.

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