Jonestown restaurant pulls down billboards with cult references

February 23rd, 2011 - 1:21 am ICT by Aishwarya Bhatt  

Jonestown, Feb 22 (THAINDIAN NEWS) A restaurant in Jonestown admits that they made mistake with their new billboards that made some cult references. The eatery has subsequently ordered the pull-down of all such billboards.

The billboard claims that Hacienda restaurant is like “a cult with better Kool-Aid.” The billboard showed the phrase “Kool-Aid” printed over a glass that contained mixed drink. The phrase “To die for” was also printed on the glass.

The ad campaign seemed to make some cruel reference to the massacre of about 900 cult members in November of 1979. Jim Jones forced the members of his People’s Temple church to drink cyanide-laden drink in Guyana.

The vice president of the restaurant, Jeff Leslie, apologized for the billboards. Some people are of the opinion that the billboards were intentional and meant for a publicity stunt. Leslie denied that claim.

He said that, “Our role is not to be controversial or even edgy. We want to be noticed — and there’s a difference. We have a responsibility to (advertise) with care, and that’s why we’re pulling this ad. We made a mistake and don’t want to have a negative image in the community.”

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