Indiana Eatery Pulls Billboards With Jonestown Cult References

February 23rd, 2011 - 1:16 am ICT by Angela Kaye Mason  

Feb 22 (THAINDIAN NEWS) The Hacienda restaurant in northern Indiana has agreed to take down their billboard ads which refer to the horrible massacre of the Jim Jones following in “Jonestown” with the quote, “like a cult with better Kool-Aid.” This phrase was printed over a glass which held a mixed drink, along with the phrase, “To die for.”

The Jonestown cult massacre occurred in 1978, when cult leader Jim Jones lead over nine hundred people to drink poison cool aide and kill themselves at the ‘People’s Temple’ with cyanide laced drink. Recorded messages from the cult leader as well as recordings of the mass suicide itself were released, and made into movies.

Jeff Leslie, who is the vice president of sales at the restaurant acknowledges that their reference to the massacre was “a mistake,” and adds, “Our role is not to be controversial or even edgy. We want to be noticed — and there’s a difference. We have a responsibility to (advertise) with care, and that’s why we’re pulling this ad. We made a mistake and don’t want to have a negative image in the community.”

Even bad publicity is publicity.

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