Gay priests’ ice-cream advertisement banned

October 27th, 2010 - 8:42 pm ICT by Aishwarya Bhatt  

New York, Oct 27 (THAINDIAN NEWS) Antonio Federici has seen two adverts banned in just two months. After the Advertising Standards Authority (ASA) banned the company’s ad featuring a pregnant nun last month, the latest Antonio Federici ad has also been banned because according to the ASA the latest ad was “likely to cause serious offence to some readers”.

The new ad, which was published in the Look Magazine, features two priests who are fully dressed in their robe sharing a tub of ice cream in a “seductive pose”. The ad shows the two priests are about to kiss and already gay meaning has been read into it.

The new ad does not amuse ASA especially the text that follows the pictures. The ad is accompanied by the text “We Believe in Salivation”.

In announcing the judgment, the ASA noted that, “We considered the portrayal of the two priests in a sexualized manner was likely to be interpreted as mocking the beliefs of Roman Catholics and was therefore likely to cause serious offence to some readers”.

The company, Antonio Federici, which was previously a Roman Catholic company, defended the ad by saying the adverts “reflected the grave troubles they considered affected the Catholic Church”.

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