WASHINGTON, D.C. (BNO NEWS) – First Lady Michelle Obama revealed the launching of a new campaign today that encourages an upbringing of healthier children, the White House announced Tuesday.

Let’s Move is the name of a striving national goal, which plans on taking on the challenge of childhood obesity. Ideally, children born today will be able to maintain a lifestyle that will allow them to reach adulthood at a healthy weight.

As part of the program, healthier food will be served in the National School Lunch Program, commitments from food suppliers will be sought, increased physical activity will be encouraged, consumers will have easier access to nutrition information with front-of-package labeling and professional athletes will help promote the campaign, among others.

The campaign officially took full swing after a Presidential Memorandum was signed by President Barack Obama, creating the first ever task force on childhood obesity, which will review every single program and policy involving child nutrition and physical activity within 90 days. A national action plan will then be developed to accomplish this national goal.

Michelle Obama has shown concern about children’s health and nutrition, as she made the matter public a year ago when she talked with students from Washington D.C.’s Bancroft Elementary School students on the White House Kitchen Garden. She talked about proper nutrition and the role of food in a healthy lifestyle, and it has now led to her new campaign, Let’s Move.

There has been a drastic increase in obesity in the U.S. during the past 30 years. One of every three children in America is overweight or obese, and obesity is now a very common disqualifier for military service. According to the Centers for Disease Control and Prevention, in 2008, 20 percent or more of the population of each state, with the exception of Colorado, suffered from obesity.

“The physical and emotional health of an entire generation and the economic health and security of our nation is at stake,” Obama said. “This isn’t the kind of problem that can be solved overnight, but with everyone working together, it can be solved. So, let’s move,” she added.