EU wants to re-label breakfast bacon as ‘bacon with added water’

July 26th, 2011 - 12:49 am ICT by Aishwarya Bhatt  

July 25 (THAINDIAN NEWS) Bacon sellers are bracing themselves up for strong market rules that will make it an offense to market anything with 5 percent water or more as bacon. Under the new rules, such delicacies should rather be sold as ‘bacon with added water.’

Those who will be affected by the new rules include supermarkets. Concerns have been raised that the new rule will affect the price of the produce. Separating bacons and bacons with more than 5 percent water is what the new rule wants to address.

The British Retail Consortium says only a handful of the bacons in the country contain less than 5 percent. Affected bacon manufacturers argue that water is essential to achieve balance.

Clare Cheney of the Provision Trade Federation shares the concerns of the manufacturers saying it will be very expensive to change the way bacons are made. She said that, “It would be very expensive and the retail price would have to rise. Being able to call the meat ‘bacon’ rather than ‘bacon with added water’ was important to retain customer confidence.”

Consumer confidence in bacon is crucial because the market is estimated to be £2bn in the United Kingdom alone.

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