Thaindian News

November 19, 2010 (Pen Men at Work): The bizarre invention from McDonald’s has been the talk of the town since it was first introduced. The McRib sandwich is now being hailed as the success of the decade in the fast food category although it had initially made people a little queasy. The sandwich filling consists of chopped up pork which is shaped into fake ribs.

McDonald’s do not seem to be overly bothered in spite of the many adverse comments particularly about the shape of the McRib. The authorities of the famous fast food chain do know that love it or hate it, none can really ignore the McRib. People just love to talk about it.

Apart from being a staple of the everyday conversations of young adults, it has been discussed to death already on news reports be it on the print media or the television. Blog posts also seem to have a field day running it down or embracing it with open arms whichever way the writer is inclined whereas the social networking sites do not lag behind too much either. The McRib has its own account on Twitter as well.

However, most people seem to think of the buzz that has been created around the product as a marketing gimmick by the large and institutional fast food chain. The move has worked inordinately well and can certainly be regarded as a marketing coup of sorts now. The ‘Good Bye McRib’ campaigns have succeeded in having the desired effect as well.

The sandwich has been on sale from the 2nd of this month and the effect on the company’s bottom-line is yet to be seen. The sales figures destined to be revealed on the 8th of December will spell the actual success for McDonald and its pet item, the McRib and the hype generated might just fizzle out once the figures start coming in.