Buick Regal Has The Elements To Live Up To The Expectation

June 22nd, 2010 - 8:43 pm ICT by GD  

By Ranjan Bhaduri
LA fi.buick01June 22, (THAINDIAN NEWS) Buick has opted for social media Web site based promotion for the launch of the 2011 Regal sedan. The site however will not focus on glitzy commercials and contain reviews of the car. The visitors to the site will be allowed to post their feedbacks on the car, as the company representatives confirmed. The site has been named Buick’s Moment of Truth. The company wants to revamp its tarnished image in the USA and other countries. The Buick saw a huge decline in sales after the year 1984 and it took the car lovers by surprise considering the rich lineage the car has.

The marketing for the Buick Regal sedan will begin in July which will be followed by the social media site. The Regal is a reworked version of the popular Opel Insignia. The car industry veterans were taken aback when GM decided to do away with coveted brands like Hummer and Pontiac but retained Buick. The brand dates back to a century. The Regal is a model the company is counting on heavily. It will prove whether the brand has some appeal even in today’s times.

The Buick Regal is targeted at car buyers in their late 30s and early 40s who are looking for a trendy sedan. The interior of the car is well laid out and reflects class at every inch. The suspension and ride quality is extremely nice and it can tackle bumps with aplomb. It is a sedan but stores the power of a sports car under its bonnet. If everything goes well, the Regal may help Buick to make a recovery.

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