Baskin Robbins 31 Cent Scoop Night Generates Huge Response
April 29th, 2010 - 8:06 pm ICT by GDBy Ranjan Bhaduri
Apr 29, (THAINDIAN NEWS) Yesterday the ice-cream lovers rushed to the Baskin Robbins Ice cream shops as the company offered an irresistible scheme that gave the customers the chance to grab a scoop of ice cream for 31 cents. Incredible as it may sound, the offer made the ice cream lovers ecstatic. It was restricted to April 28th from 5 to 10 p.m. As one can understand the Baskin Robbins ice cream lovers found the offer too good to resist! Three scoops of delicious Ice Cream for 1 dollar is a steal deal and to avail the offer, the foodies gathered at the Selected Baskin Robbins outlets in huge numbers.
If the buzz is to be believed, Ice cream lovers will soon smile as another tempting offer may come their way on the eve of the Mother’s day. The special scoop night was held not only for the publicity of the company. The company will donate an amount of $100,000 to the families of the fallen firefighters of the USA. The company asked the customers to contribute at the stores. While the offer was really tempting for the people who love ice creams the industry experts see this as a compelling marketing strategy.
In the last two years the Restaurant industry has gone through a bleak phase. This has prompted the brands like BR to step up their promotional campaigns. The offers that come on Holidays usually gather a lot of customers. The brands like BR cannot lower their price for fearing a devaluation of the brand name. Such promos which are offered for limited time, give them an ideal opportunity to attract the customers while retaining the brand image.
- Ben & Jerry's Annual Free Cone Day To Be Celebrated Today - Mar 23, 2010
- Phydough Food Trucks To Make Life Better For Dogs! - Jan 07, 2011
- Baskin Robbins owner offers free ice cream for 1-yr as reward for catching burglar! - Jul 03, 2010
- Gelato, a fat-free ice cream in Chandigarh - May 18, 2009
- Ice cream manufacturers seek tax reduction - Jul 11, 2011
- Gucci Mane Gets An Ice-Cream Tattoo On His Right Cheek - Jan 14, 2011
- "It's a Free Cone Day" at Haagen Dazs today - May 11, 2011
- Keep your cool with ice cream shades this summer - Jun 03, 2010
- Ice cream shop in Florida confuses customers with its choice of mascot - Sep 28, 2011
- Sex Pistols to sue ice-cream firm over 'God Save the Cream' strapline? - Oct 15, 2009
- Kashmir Valley reels under heat, humidity - Jun 27, 2011
- Jamba Juice Offers $1 Smoothies For A Day - Jun 17, 2010
- Swami Vivekananda was fond of dal, American ice-cream: New biography - Apr 04, 2011
- Pearson, Micromax launch e-learning toy for kids - Apr 03, 2012
- Achuthanandan's fears unfounded in sex case probe: High court - Nov 23, 2011
Tags: baskin robbins 31 cent scoop, baskin robbins 31 cent scoop night, baskin robbins ice cream, br, brand image, brand name, buzz, campaigns, delicious ice cream, devaluation, eve, firefighters, foodies, holidays, industry experts, limited time, marketing strategy, promos, publicity, scoops