Thaindian News

By Gina Gomez
Oct 28, (THAINDIAN NEWS) With Halloween just round the corner, the recent marketing campaign of the American chain of departmental store Sears has attracted many eye-balls as it is targeted for zombies! It does not come as a surprise that the recent initiative of Sears to redesign the official home page for its online department store targeting the ‘undead’ has been successful in creating quite a buzz among the retailers.

The new makeover of the website surely provides the chain of departmental store with the perfect platform to promote its costumes as well as decorations among retailers this Halloween. Apart from featuring blood-smeared corpses instead of living models, the site also has on offer a zombie gift guide and the gift is pitched to be something that would make the zombies in you drool over for ages to come. By following the simple guidelines, one can easily end with a perfect zombie gift who is sure to turn into a huge hit among consumers who prefer the zombie humor. Not only the clothings, the advertisements of jewelry in the website also gets a touch of the zombie with rather intriguing taglines such as “Accessorize like the living.”

At the same time, the site also provides an shopping tool that might come quite handy if one intends to get the typical zombie style where one has to chose from options such as “dirty, boiled female” or “cranky, chilled male.” With just days to go before Halloween, the zombie makeover of the Sears website is sure to turn into a huge success among consumers.