Young people drive growth of Twitter in AfricaJanuary 27th, 2012 - 11:16 am ICT by IANS
Nairobi, Jan 27 (IANS) A majority of tweets in Africa are made by young people from their mobile devices, thus driving the growth of Twitter Africa, new research has revealed.
The study “How Africa Tweets” said African users of Twitter aged 20-29 are also active across a range of social media, including Facebook, YouTube, Google+ and LinkedIn.
The research by Portland Communications and Tweetminster said Twitter was helping form new links within the continent.
“It is clear that Africa’s Twitter revolution is really just beginning,” Beatrice Karanja, associate director and head of Portland Nairobi, was quoted as saying by Xinhua.
“Twitter is helping Africa and Africans to connect in new ways and swap information and views. And for Africa — as for the rest of the world — that can only be good,” she said.
The report said Twitter was becoming an important source of information in the continent, with 68 percent of those polled saying they use Twitter to monitor news while 22 percent use it to search for employment opportunities.
Analysts said Twitter will play a crucial role as Kenya gears up for general elections either in December or in early 2013.
All of Kenya’s presidential candidates, including Prime Minister Raila Odinga, Vice President Kalonzo Musyoka and Finance Minister Uhuru Kenyatta are active Twitter users.
The survey analysed over 11.5 million tweets originating from the continent during the last three months of 2011.
“Twitter in Africa is widely used for social conversation, with 81 percent of those polled saying that they mainly use it for communicating with friends,” the report said.
Latest figures from the Communications Commission of Kenya (CCK) also said mobile telecommunications were driving the country’s rapid internet growth.
The CCK’s latest telecommunications and internet report said Kenya now has 14.3 million internet users, and most of them — 75 percent — access the internet using mobile devices.
The study found that South Africa was the continent’s most active country by volume of tweets, with about five million tweets during the fourth quarter of 2011.
It was followed by Kenya with 2.5 million tweets, Nigeria with 1.65 million, Egypt with 1.21 million and Morocco with 745,620, to make up the top five most active countries in Africa.
- African Union lauds China's assistance - Aug 30, 2011
- Twitter now has 100 mn users worldwide - Sep 09, 2011
- UAE, Kenya sign pact on avoiding double taxation - Nov 23, 2011
- Kenya plans fighting diseases with mobile phones - Aug 05, 2011
- Women form bulk of Mexico's Twitter users - Mar 09, 2011
- Twitter elite tweet the most - Mar 29, 2011
- Airtel launches 3G services in Congo - Oct 25, 2011
- Britain has more mobile phones than people - Nov 03, 2011
- 141 mn people to use mobiles for payments: Gartner - Jul 21, 2011
- 300 mn Chinese surf internet via mobile phones - Jun 13, 2011
- 152 mn 3G users in China - May 18, 2012
- Internet users go up in Brazil - Dec 20, 2011
- Bharti Airtel launches 3.75G in Zambia - Jan 17, 2012
- Chinese social media users 'happier' than Westerners - Jun 28, 2012
- China's telecommunication sector revenue up - Feb 07, 2012
Tags: africa and africans, african users, cck, communicating with friends, communications commission of kenya, finance minister, general elections, google, helping africa, internet report, kalonzo musyoka, karanja, mobile telecommunications, portland communications, raila odinga, rapid internet growth, social conversation, tweets, twitter, uhuru kenyatta