Why white cars never go out of vogue

September 13th, 2010 - 4:22 pm ICT by ANI  

Washington, Sep 13 (ANI): A new survey has indicated that amidst so many colour options, the most popular shade among American car buyers is plain old white.

Since 2007, when white ended silver’s long run as the most popular color, Americans consistently bought more white cars than anything else, according to the yearly DuPont Color Popularity Survey, reports Boston.com.

Nonetheless, some experts do have a few theories to explain the current blizzard of white on our streets.

1. It’s the economy, stupid!

More than any other reason, experts called for this story cited the current economic downturn as a reason for preferring white.

Car buyers “think more practically in a crisis,” says Leatrice Eiseman, director of the Pantone Color Institute and author of seven books on color.

“In a crisis, people plan on keeping their cars for a longer time, so they choose a more classic color that allows them to resell their car at a later point in time.”

2. White cars are cooler

White reflects the whole spectrum of sunlight, keeping out heat; black absorbs most of the spectrum, and acts like a heat sponge.

“I think people just buy a white car because it doesn’t heat up as much in the summer,” says Dr. Gajdos.

3. It’s that religious thing

White is a very important color for Christians - liturgically speaking, it’s the color of joy and celebration; in the Catholic Church, it’s the color worn by the pope.

4. Safety first

White really is the safest colour. Scientists from Monash University in Melbourne, Australia, analyzed more than 850,000 car accidents in their country and showed that of all cars, white ones were least likely to be involved in an accident.

5. Don’t look at me!

White is a color for people who don’t want to stand out - who feel, for whatever reason, insecure. (ANI)

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