US consumers rank Chinese products high

March 7th, 2008 - 6:12 pm ICT by admin  

Washington, March 7 (Xinhua) American consumers rank Chinese products next to US and Japanese goods in terms of quality and creativity, a survey says. The survey by New York-based GfK Roper, a market research firm serving consumer goods companies, found that 26 percent of US consumers believe Chinese-made products have the best value, up from nine percent in a comparable survey in 1996.

About 10 percent of consumers said they think Chinese products offer the highest quality, and 18 percent of those surveyed put Chinese products to be the most imaginative, said the survey.

The survey of 2,000 American consumers was conducted in the autumn of 2007, said Kathy Sheehan, senior vice president of GFK Roper.

In terms of quality, Chinese products outrank Canadian, French and Scandinavian products in terms of quality, according to the survey.

Some 45 percent of consumers said they believe American products to be the best value, while Japan, Mexico, Germany ranked behind the US and China.

“If the current trend continues, I believe that Chinese products will enjoy higher prestige,” said Sheehan.

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