UKs Independent daily enters into online partnership with Al JazeeraJanuary 16th, 2009 - 1:46 pm ICT by ANI
London, Jan.16 (ANI): The Independent, one of Britains major dailies, has announced a new online partnership with Al Jazeera English for news bulletins from the broadcaster to appear daily on the Independent website.
According to the paper, the deal, a UK exclusive, means that Al Jazeera English channel’’s video news bulletins, presented from the channel’’s broadcast centres in Doha, Kuala Lumpur, London and Washington will be regularly uploaded on to the Independent site.
The content is tailored to web users providing short, punchy news round-ups of two to three minutes duration and will be refreshed throughout the day.
Al Jazeera English now broadcasts to over 130 million homes worldwide with an editorial mission to give a “voice to the voiceless”, reporting stories that often go unreported from regions across the globe.
Tony Burman, the Managing Director of Al Jazeera English stated: “Making our content accessible to international audiences through different distribution channels has been a priority for Al Jazeera and this agreement with the Independent extends that mission. I look forward to our partnership and to expanding our ability for audiences in the UK to see our news content. Phil Lawrie, Al Jazeera Network’’s Director of Global Distribution, said: “The Independent’’s online readers now have easy access to our news bulletins. We are excited by this new association - Al Jazeera takes pride in its editorial integrity, challenging journalism and high quality content, values we know that Independent readers appreciate.”
Jimmy Leach, Editorial Director for digital, said: “This is a great way of delivering a global perspective both to our UK-based users and to our growing audience overseas. Al Jazeera will enable us to bring a different world-view to our audience. That sort of broad-minded approach to interpreting world opinion will sit perfectly with our readers.”
Bill Swanson, Managing Director of Independent.co.uk stated: “This is another key partnership for the ongoing evolution of the website, we are delighted to be working with such a progressive and respected broadcaster. The quality and diversity of the content can only enhance the content mix and end-user experience.” (ANI)
Tags: al jazeera, al jazeera english, al jazeera english channel, broadcast centres, burman, different world, distribution channels, editorial director, editorial integrity, editorial mission, global distribution, global perspective, independent readers, international audiences, lawrie, london jan, minded approach, news bulletins, quality content, ups