TV programming most popular on Internet video viewing

December 11th, 2007 - 1:12 pm ICT by admin  

Washington, Dec 11 (ANI): A new survey has revealed that a majority of adult Internet users watch video online during a typical week, with TV programming ranking as the most popular content.

Conducted by the Cambridge, Mass-based Web personalization firm Choicestream, the survey found that 55 percent of the respondents, adult Internet users, watch online video each week, with 65 percent of that group reporting that they regularly watch traditional TV programming, reports the Hollywood Reporter.

Overall, 39 percent of respondents said they watch TV on an alternate device, with the computer by far the most popular non-traditional method.

According to the survey, 20 percent consumers would watch more online TV during the next six months, with 55 percent of that group saying that would come at the expense of traditional TV viewing.

It was found that online video viewing is higher among younger respondents, with 66 percent of those between ages 18-24 reporting they watch online video and about 70 percent of respondents ages 18-34 saying they watch TV on the Web.

A majority of online TV viewers watch an hour or more per week as well. 34 percent of consumers said they watch one to three hours per week and 33 percent said they watch at least four hours. These numbers are even greater among users who prefer devices other than computers.

Out of those people who watch TV on their mobile phones, 47 percent reported they watch at least four hours. And 37 percent of consumers who watch TV on digital-media players like iPods watch at least four hours.

User-generated content was a distant second to TV in terms of what respondents watch online, with fewer than 40 percent reporting that they regularly watch that type of material. Consumers ages 18-24 watch the most, with about 45 percent responding that they regularly watch online user-generated content.
The survey examined the online habits of 824 adult Internet users in the U.S. (ANI)

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