Three quarters of Brit families to go on holiday with grandparentsApril 6th, 2011 - 6:45 pm ICT by ANI
London, Apr 6 (ANI): A survey has found that three quarters of British families with young children plan to take their grandparents along on their holiday this year.
The concept has been adopted by an increasing number of families, who not only see it as a way of saving on childcare costs, but also as a way of keeping disparate family members in touch.
The survey of over 1,000 families with young children, undertaken on behalf of Netmums, the parenting website, found that 75 percent were planning a summer holiday with grandparents this year.
The survey was backed by booking figures from Eurocamp, the upmarket chalet and camping company, which revealed bookings from extended family groups increase by as much as 325 percent over the past two years.
“Over recent years we’ve become aware of significant growth in demand for family holidays that include at least one set of grandparents,” the Telegraph quoted Chris Hilton, at Eurocamp, as saying.
The company has called the trend “gramping”, the latest ugly neologism coined by the travel industry, following so-called “glamping”, glamorous camping; and staycations, the trend of holidaying in Britain.
“This ‘Gramping’ has become a niche market for us - enabling adults to spread the cost of the family holiday, share childcare and enjoy quality time together as a family within a holiday environment,” Hilton said.
“As the role of grandparents continues to grow, the holiday industry clearly needs to think about how it will adapt to meet the needs of these extended family groups through suitable accommodation, activities and deals,” he added. (ANI)
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