Tesco helps out recession-hit couples by launching cheaper designer underwear
July 15th, 2009 - 6:53 pm ICT by ANILondon, July 15 (ANI): With more and more recession-hit couples opting for nights in rather than going out, the sales of sexy undies has gone sky high.
And top supermarket chain Tesco decided to help cash-strapped couples by launching a new line of cheap designer smalls.
Shoppers can pick up undies for as little as 7 pounds a set, which means it’s the perfect pressie or a great end-of-week treat that won’t break the bank.
The store is stocking the Diamond Boutique range to rival other budget brands, and help keep the nation’s bedrooms full of fun.
The range was created by lingerie queen and Ultimo co-founder Michelle Mone, who says M&S should be “quaking in their undies” at the launch of her new line.
“It’s good news for consumers because healthy competition will drive down prices,” the Sun quoted her as saying.
The range, modelled by Liberty X star Jessica Taylor, includes sexy lingerie with lace, satin and silk guaranteed to send temperatures rising without lowering your bank balance.
Diamond Boutique comes in sizes 32A to 38D for bras and eight to 18 for briefs. The range is available at Tesco nationwide. (ANI)
- How Brit girls' undies are giving the economy a sexy boost - May 28, 2010
- Express your love with diamond-studded undies - May 17, 2012
- Charlotte Church turns down chance to be the new face of Ultimo - Nov 05, 2010
- Elen Rives shows off 'revolutionary' bra in new ad - Dec 10, 2009
- Kelly Brook poses for Ultimo bridal lingerie range - May 16, 2010
- Kevin Pietersen's wife strips off for lingerie brand - Sep 27, 2009
- Now, hi-tech material undies that promise girls perfect hourglass figures - Jan 10, 2011
- Ultimo boss Michelle Mone poses in sexy lingerie after losing six stone - Sep 27, 2010
- Recession-hit UK couples helping boost lingerie sales - Jul 06, 2009
- 'Romantic and naught' lingerie that fastens with magnets! - Nov 10, 2010
- Ultimo's ultimate bra test checks endurance on a roller coaster - Sep 03, 2010
- Sexy WAG Claudine Keane to front Ultimo campaign - Apr 24, 2010
- Ultimo boss Michelle Mone 'designs Kate Middleton's bridal lingerie' - Nov 26, 2010
- Two-thirds of UK men want partner to wear sexy basque, suspenders daily - Dec 20, 2010
- Elle Macpherson launches new collection of underwear 'Bare and Bold' - Dec 24, 2010
Tags: amp, bank balance, bras, briefs, co founder, couples, designer underwear, jessica taylor, lace satin, launch, liberty x, michelle mone, pressie, recession, sexy lingerie, sexy undies, shoppers, supermarket chain, temperatures, tesco