Star Plus and Star One launched in US

March 21st, 2008 - 12:00 am ICT by admin  

New York, March 20 (IANS) Star Plus and Star One, the two leading Hindi channels, have been launched in the US on the platform of Dish Network, a leading satellite TV provider in the country. Dish has included the two most popular channels from the Star stable in its “Hindi Mega pack” channel package for South Asians, without extra charge.

The launch was announced by representatives of Star and Dish to the media on a cruise around Manhattan Wednesday.

“We’re confident that Dish subscribers will be compelled by Star’s line up of popular programming and will be thrilled to follow the same hit programmes as their friends and families are watching in Asia,” David Wisnia, Star’s senior vice president for distribution and sales and head of its North American office, said.

Besides the long running soap opera “Kyunki Saas Bhi Kabhi Bahu Thi”, Star Plus’s programmes include the upcoming Hindi version of “Are You Smarter than a 5th Grade” hosted by Shah Rukh Khan. Star One, which targets the younger generation, has “The Great Indian Laughter Champions”.

“This partnership with Star further proves Dish Network’s commitment to delivering the best quality and variety of programming to our South Asian customers,” said Tracy West, vice president of international programming for Dish.

“Nowhere in the US will you find a better programming line up targeted to this audience at the price and value offered by Dish,” she added.

Dish’s “Hindi Mega pack” costs $15 and offers 14 channels now, including Zee TV, Sony, Sahara One, Aaj Tak and Zee Cinema.

Dish Network serves nearly 14 million satellite TV customers in the US.

Star Network, based in Hong Kong, is Asia’s leading media and entertainment company owned by Rupert Murdoch’s News Corporation.

Star Plus and Star One were earlier available on DirecTV in the US.

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