Roman Abramovich’’s girlfriend to become Pop mags editor-in-chief

March 1st, 2009 - 3:30 pm ICT by ANI  

London, Mar 1 (ANI): Russian Jewish billionaire Roman Abramovich’’s girlfriend Dasha Zhukova is set to take over at Pop magazine.

Zhukova, 27, who co-founded the fashion label Kova & T, has been appointed to lead a revamp of the influential fashion and art publication.

She replaces Katie Grand, Pop’’s founding editor, and will be working in partnership with editorial director Ashley Heath, who is rejoining the magazine, he helped found a decade ago.

I am tremendously excited to take on this challenge. I feel it’’s the perfect time to be showcasing and encouraging new energy and talent, the Telegraph quoted Zhukova as saying.

Pop has previously concentrated on offbeat luxury fashion, but Zhukova has been drafted in to broaden the magazine’’s content to include art and contemporary culture.

We are working hard on a complete revamp of the magazine in order to provide a broader point of view focusing also on art, contemporary culture and the globalisation of all things pop-related, she added.

Zhukova and Heath are recruiting a new freelance team, after Grand took most of her creative team with her when she left in September last year.

Pop will also have a new international editorial board including design critic Alice Rawsthorn, fashion icon Daphne Guinness, and artist and film director Sam Taylor-Wood.

The first issue of the new-look magazine, owned by Bauer Media, will hit newsstands on September 1 with a cover price of 5 pounds. (ANI)

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