Priyanka Chopra is the new face of PondsMay 6th, 2008 - 7:49 pm ICT by admin
Mumbai, May 6 (ANI -Business Wire India): Bollywood actress Priyanka Chopra is the new face of Ponds across all the brand’s ranges in India.
As brand ambassador, Priyanka Chopra will play a key role in brand and product communication across various platforms on television, in print and outdoor media.
Commenting on Priyanka Chopra as brand ambassador for Ponds, Venkat Sridhar General Manager, Skin Care, Hindustan Unilever Limited said: “There is a perfect fit between Priyanka Chopra and Ponds - their timelessness and their ability to touch the lives of millions of women which makes this an ideal association. Moreover, Priyanka has an international appeal that extends to women across all age groups, just as our skincare solutions do. The gorgeous Priyanka seems like the perfect ambadassor for Ponds, the brand that stands for beauty and romance. We are privileged to have Priyanka Chopra, one of India’s most beautiful woman endorse our brand.”
Commenting on her association with Ponds, Chopra said “Being the face of Ponds is a big honour for me. It makes me nostalgic, as I have used Ponds as a child. The brand has become extremely international; these are international range of products being offered to you. They not only look different, they feel different on your skin. They are top of the line quality products catering to every age group, whether it is an anti ageing cream, skin lightening cream or a face wash. They all say love is what makes the world go around and Pond’s is Love’s helping hand. It is all about romance and making you feel lovely.”
Over the years ,Ponds has gained the reputation of a brand synonymous with skincare the world over owing to its pioneering leadership in skincare technology and commitment to providing women the world over with innovative breakthrough in skincare solutions and delivering superior products. (ANI)
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