Prince Charles” firm forced to change wording of misleading medicines ad

March 22nd, 2009 - 3:04 pm ICT by ANI  

London, Mar 22 (ANI): Prince Charles” Duchy Originals company has been ordered to amend a campaign promoting two of its herbal medicines after regulators said healing claims on the firm’’s website were misleading.

The Medicines and Healthcare products Regulatory Agency (MHRA) has upheld a complaint over the online advertising of two remedies, Duchy Herbals Echina-Relief Tincture and Duchy Herbals Hyperi-Lift Tincture.

Although the MHRA has given the company a license to sell the remedies it does not allow them to make any claims about their effects.

The remedies have been available in stores and through the company’’s website since the end of January and the MHRA made its ruling after a complaint from a member of the public.

The complaint alleged that the advert suggested the two products had been assessed for efficacy and was therefore misleading.

Duchy Originals has agreed to change the wording of the advert and remove the previous claims.

“Nelsons, the registration holder, on behalf of Duchy Originals agreed that they would amend their advertising and remove claims of efficacy from their website and all future advertising,” The Scotsman quoted a MHRA spokesman, as saying. (ANI)

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