Pole dancing ad tops 2007s most complained about ad list in Australia

December 25th, 2007 - 1:28 pm ICT by admin  

Melbourne, Dec 25 (ANI): A television advertisement featuring a scantily clad pole dancer trying her level best not to succumb to her fast food cravings has been named 2007s most complained about ad in Australia.

The ad, which was for Nando’s Restaurants, had attracted more than 300 complaints from the public, mostly because of the nudity shown of the pole-dancing woman.

However, the Advertising Standards Bureau (ASB) rejected the complaints against the ad, after coming to the conclusion that it did not contain sexual, nude or discriminating material that was inappropriate during an M rated time zone.

The second spot went to an advertisement for Advanced Medical Institute, which asked: “Want longer lasting sex?”

The number of complaints it received were more than 140, but they were also dismissed.

Out of all the 10 ads which attracted the most criticism from the public, the ASB only upheld complaints against three of them, which included two ads for fast food chain McDonald’s.

In one of the McDonalds, a teenage boy celebrates getting his driver’s licence by gathering a group of friends in his car and going to the McDonald’s drive-thru, while the second showed a child being rewarded with free Happy Meals for life after jumping down a manhole and fighting off a monster to retrieve a gold ring.

Both the ads attracted 20 to 30 complaints, and because of health and safety issues, they were found to be inappropriate.

The third was a Hyundai Santa Fe advert, which depicted a toddler taking the keys to his parents’ car and driving off in it. It caused more than 115 people to complain.

The Bureau found that the adverts should be modified or discontinued as it contained an illegal driving practice.

Bureau chief executive officer Fiona Jolly said the public seemed most concerned about depictions of activities, which contravene community standards on health and safety.

“Our top 10 includes three ads about which complaints expressed concern over issues of health and safety,” News.com.au quoted Jolly, as saying.

“The community is very concerned about ads that encourage children to undertake dangerous activities and advertising to children generally, she added. (ANI)

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