London, Dec 8 (ANI): A Brit group called The Pinkstinks is urging parents to stop buying pink Christmas presents for their daughters, because they are sexist.

Founders, twins Emma and Abi Moore, 38, are asking parents to boycott stores that sell “pretty” gear for little girls.

And they have even managed to bag the support of Labour Justice Minister Bridget Prentice.

Prentice believes girls’ toys should be more “progressive”.

“It’s about giving girls aspirations and challenging them to fulfil their potential,” the Daily Star quoted her as saying.

The Pinkstinks website says girls are always expected to play the beautiful princess, whose only ambition in life is to marry the prince.

“As a result beauty is valued over brains,” Emma added.

The activists’ Facebook group thinks Kate Price a.k.a. Jordan is a poor role model for young girls.

They allege that Jordan’s range of riding clothes for girls promotes the obsession with “stick-thin models, footballers’ wives, and overtly-sexualised pop stars”. (ANI)