Pak TV channels losing millions of rupees daily following media gagging

November 14th, 2007 - 10:16 am ICT by admin  
According to The Nation, private TV channels’ revenues are falling sharply and if the ban on transmission of private channels is not lifted early, their losses would reach to alarming proportion, and the livelihood of hundreds of employees of the channels would be at high risk.

Since the blocking of private channels on November 3, the channels are receiving orders for the cancellation of ads, which are already on air, causing huge financial loss to the channels, the daily said.

Sources said that several companies are shifting their ads on PTV and to cable TV operators running across the country following the media gagging. It is learnt that the federal government had lifted ban on four channels, which have signed a code of conduct prepared by the government after the imposition of emergency.

However, apprehensions are there in the electronic media that if the blocking of remaining private channels was not ended soon, owners of many small channels would shut down their operation rendering hundreds of their employees jobless.

A marketing executive of a private news channel was quoted as saying that their channel generated revenue around Rs 40 to 50 million in a month (Rs 1.33 million to Rs 1.66 million per day), but after the ban they had to bear a loss of Rs 1.5 million in just five days due to cancellation of local advertisement by several companies.

The organisation, having three to four different major TV channels, would suffer around Rs 10 million financial losses per day, he said. Revenue losses of the ARY One World could be calculated from its advertisement rates, ranging from Rs10 thousands to Rs45, 000 per minute depending upon the timings of the day. Every news channel offers 10-12 hours for commercial ads daily.

Speaking on the condition of anonymity, a cable network owner said the high-ups in Pakistan Electronic Media Regulatory Authority (PEMRA) told them during a meeting that ban on private channels would be lifted in coming 10 days, if the discussion with the owners of private channel was successful. He said that the PEMRA high-ups were not so optimistic about the early lifting of ban.

Commenting on the shifting of ads to cable TV, he said their network had been receiving more advertisements since the blockage of private channels, and it looked as though this was going to be a record-breaking month in this regard.

The government imposed ban on around 24 Pakistan based channels, including the leading channels Geo News, Aaj TV, ARY One World, Dawn News and others. (ANI)

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