Paddington bear returns to beloved marmalade
March 8th, 2009 - 4:43 pm ICT by ANILondon, March 8 (ANI): Childrens favourite Paddington Bear will be returning to his much beloved marmalade after having experimented with Marmite for an advertising campaign.
The fictional character, which first appeared on 13 October 1958, from Darkest Peru, with his old bush hat, battered suitcase and marmalade sandwiches has become a classic English children’’s literature icon.
The polite immigrant bear was made to swap marmalade for the yeast extract in 2007 but not without stirring a storm.
Creator Michael Bond revealed he was unaware of the change until “the point of no return”.
But according to Brand Republic, the contract between Unilever, owners of Marmite, and Paddington Bear license holder Chorion, was not to be renewed.
“It was always intended that Paddington Bear was just trying Marmite in his sandwiches, for a change, the Telegraph quoted Noam Buchalter, Marmite marketing manager, as telling the online marketing magazine.
Whilst he really enjoyed it, he will be going back to his traditional favourite, marmalade, in the future, and Marmite is moving on to new things!
“As with any campaign, the Paddington Bear campaign had a carefully and strategically planned beginning, middle and end, and Marmite will be looking to move forwards with new creative over the coming year” he added. (ANI)
- Paddington Bear to marmalade's rescue - Mar 02, 2010
- Paddington Bear is 50 today! - Jun 26, 2008
- Honey, marmalade no longer part of British breakfast - Jan 13, 2011
- Marmite adds yeast extract, onion powder, garlic powder to chocolate - Sep 30, 2010
- Hugh Grant's must-have travel kit includes favourite pillow, marmite jar! - Dec 20, 2009
- Britney loves Marmite - Oct 26, 2011
- Winnie the Pooh is back - and he's got a new friend - Oct 01, 2009
- Nestle joins obesity battle by rewarding families buying Kit Kats, Smarties - Oct 14, 2010
- Sale of marmalade drops as more people prefer peanut butter, chocolate spread - Jan 12, 2011
- World's favourite snack celebrates 100th birthday - Mar 06, 2012
- Bolivian president asks UN to support coca farming - Mar 13, 2012
- Posh is like Marmite, says Ginger Spice - Apr 02, 2010
- Pregnant Posh can't get enough of marmalade - Jan 27, 2011
- Marmite helps heart attack victims live longer - Dec 07, 2010
- Paddington Bear gets politically conscious - Dec 09, 2007
Tags: advertising campaign, battered suitcase, bush hat, chorion, fictional character, forwards, literature, london march, marketing magazine, marketing manager, marmalade, marmite, michael bond, paddington bear, peru, point of no return, sandwiches, telegraph, unilever, yeast extract