Oz men pumped-up by ‘bulge-boosting underwear!’
November 18th, 2010 - 5:07 pm ICT by ANIMelbourne, Nov 18 (ANI): Gone are the days when only women looked for padded bras to enhance their credentials - now it’s men’s turn to do the same.
Australian underwear manufacturer AussieBum launched Wonderjock Pro promises to make men look bigger in the nether region.
More than 40,000 pairs of the jocks have been sold around the globe in just ten days, with 6000 walking off shop shelves in Australia.
AussieBum spokesman John Scott said the idea is four years old, and in response to overwhelming demand for “more padding, more lift” its latest offering is the equivalent of the Wonderbra.
“It began with customers asking us to produce underwear that would give them support and enhance their looks,” News.com.au quoted Scott as saying.
And just like the Wonderbra, the Wonderjock promise to make its wearer “feel amazing with a package to be proud of”.
The new range also sells online - promising secrecy in purchase. And the sales are not targeted towards a gay market but mainstream, said Scott.
Even the ladies are getting into the trend, it seems.
“They’re buying the underwear as gifts for their men to give them a sexier look and feel more confident,” he said. (ANI)
- New 'Shock Jock' briefs that add 2 inches to 'a man's frontal measurement' - Jan 14, 2011
- Aussie banana underwear a hit - Mar 13, 2010
- Now, 'frontal enhancement' pants to boost men's bulges - Oct 10, 2010
- Aussies Go Bananas With Banana Fiber Underwear - Mar 09, 2010
- Alluring Aussie Banana Underwear Creates Huge Interest - Mar 13, 2010
- Perfume completes an outfit, says Klum - Dec 08, 2011
- The rise and fall of bust sizes among Brit girls - Dec 29, 2010
- Girls ditching size zero for hourglass figures - Jul 19, 2010
- Kelly Clarkson releases 'What doesn't kill you' - Oct 06, 2011
- 'Pocket money bras' for 8-yr-olds in UK - Mar 14, 2011
- Now, odour-trapping undies to stop flatulence in its tracks! - Nov 26, 2010
- Oz women snapping up butt-boosting undies - Jan 27, 2010
- New Zealand opposes bra for six-year-olds - Oct 01, 2010
- Store Pulls Padded Bikini Bra Kidswear - Apr 16, 2010
- Slim women prefer unsexy undies on date - Feb 10, 2012
Tags: aussiebum, australia, bulge, credentials, gay market, globe, jocks, mainstream, melbourne, nether region, overwhelming demand, padded bras, pairs, promises, secrecy, sexier, shop shelves, spokesman john, underwear manufacturer, wonderbra