Now first four-way brassiere that promises to smooth out bulges

April 9th, 2011 - 1:46 pm ICT by ANI  

London, Apr 9 (ANI): A new bra that promises to slim, push up, plunge and even allow the wearer to go strapless, has been created.

The four-way brassiere, which has been inspired by the 50s hourglass silhouettes in U.S. show ‘Mad Men’, uses old-fashioned corsetry to smooth out any bulges.

In focus groups, women commonly complained they hated the bra “muffin top”, or the bulge that appears around the back and sides of some traditional underwear.

So the Flatter Me bra, which will cost 25 pounds and will go on sale next month, uses traditional boning and deep wings to remove the overspill - and boost cleavage.

“Everyone wants that Fifties profile - a voluptuous figure with a nipped-in waist,” the Daily Mail quoted Soozie Jenkinson, of Marks and Spencer, as saying. (ANI)

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