Northern Territory plans travel documentary to promote Top End tourism
September 7th, 2009 - 5:59 pm ICT by ANIMelbourne, Sept 7 (ANI): The Northern Territory is set to follow in the footsteps of Tourism Queensland to tap Chinese market, and promote Top End as a holiday destination.
The Top End is less frequently visited, and less well-known place overseas.
Two Chinese women have been chosen to travel across the Top End, while their adventures will feature on China’s largest TV station with around 520 million viewers - as well as online.
The Chinese film crew will follow the adventures of Shu Yan and ski instructor Bei Liu over the next fortnight.
Both have been chosen out of thousands of hopefuls to travel across the northernmost point on the continent of Australia.
“This campaign has had incredible success in promoting the Territory as a holiday destination to the emerging market of China,” the Northern Territory quoted Tourism Minister Chris Burns as saying.
“There were more than 35 million visitors to the website resulting in the 36,000 competition entries,” he added.
Burns insists that the NT spin-off would result in a five-part documentary of Liu and Yan as they dove with crocodiles, swam in waterfalls, and got hits of indigenous culture in Western Arnhem Land.
The idea of using a competition and online blogging to tap into the massive Chinese market followed Queensland’s Best Job in the World campaign.
The NT Government has contributed 75,000 dollars to assist in the production of the TV documentary series, including accommodation and tours for the two winners and the TV crew.
“Northern Territory wasn’t that famous as another destination before, but I hope after this event the TV documentary more people are getting to know the Northern Territory for the unique culture and natural beauty,” said Yan. (ANI)
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