NATO aims to reach Western youth via YouTube

March 30th, 2009 - 9:10 pm ICT by IANS  

Brussels, March 30 (DPA) NATO is reaching out to young audiences in the West by posting three unconventional advertisement videos on the popular video-sharing site YouTube, alliance officials said Monday.
The videos, which last about 45 seconds each, are designed to raise awareness about the trans-Atlantic alliance’s role in the world by arguing that security should not be taken for granted, even in developed countries.

The videos are composed of rapid, chaotic sequences suggesting that a conflict or some other form of major scare is taking place. Their finales reveal that the images, in actual fact, concern mundane events such as disco dancing or a football game.

The accompanying slogan recites: “Peace and security. That’s our mission.”

NATO officials said the purpose of the videos was to show how perceptions of security can be easily changed.

Officials decided to launch the campaign after viewing surveys which revealed that while many youths know about NATO, few know about what it does.

The videos, which will eventually be posted on YouTube, cost about 500,000 euros ($666,000) in budget money.

“This is a much cheaper method than advertising on television,” officials at the alliance’s headquarters in Brussels said.

NATO heads of state and government are to hold a summit in Strasbourg Friday and Saturday.

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