Microsoft launches TV campaign to challenge GoogleSeptember 7th, 2012 - 1:52 pm ICT by IANS
San Francisco, Sep 7 (IANS) Microsoft has launched a nationwide campaign called “Bing It On” in the US, trying to show web users the quality of its Bing search engine is better than Google’s.
The software company unveiled the site “bingiton.com” where users can input five search queries and the unbranded search results of Bing and Google will be shown in two columns, reported Xinhua.
For each query, users can choose a winner (or a draw) and the test will show which search engine come on top in the end.
Microsoft said that an independent study by the company shows people chose Bing search results over Google nearly 2-to-1 in blind comparison tests.
Starting Thursday, the “Bing It On” challenge will be promoted in the US via TV and on-line ad campaign, and will be featured in Microsoft retail stores.
“It’s time to break the Google habit and learn why you deserve more from your search engine,” Mike Nichols, corporate vice president and chief marketing officer of Bing, said in a statement.
According to research firm comScore, Google accounts for almost 67 percent of all searches in the US in July, while Bing has slightly over 15 percent.
- Bing to integrate social networking with search results - May 11, 2012
- Microsoft unveils new email service - Aug 01, 2012
- Will rivals do to Google what Facebook did to MySpace? - Jul 19, 2011
- Google, Bing sidelining Yahoo in search market - Dec 18, 2009
- Google to include personal email in web search results - Aug 09, 2012
- Google has one billion users - Jun 22, 2011
- Google India unveils new search format for ads - Dec 27, 2011
- Google launches custom tailored search feature - Aug 13, 2011
- Google Gets A New Look To Draw Bigger Revenue - May 06, 2010
- Google launches new visual search tool 'Google Goggles' - Dec 08, 2009
- Google search to answer queries now - Mar 15, 2012
- Google to close down Google Buzz - Oct 15, 2011
- EU launches probe into complaints Google abused dominant position - Dec 01, 2010
- Google Continues To Rule Internet Search - Aug 22, 2010
- Single Google page to display 1,000 images, text ads with images - Jul 22, 2010
Tags: chief marketing, comparison tests, corporate vice president, google, habit, independent study, mike nichols, national ad campaign, new york times, newspapers, query users, retail stores, search engine, search queries, software company, tv campaign, wall street, wall street journal, web users, xinhua