Luxury airline Royal Jet announces new fare structure for Gulf

August 20th, 2008 - 10:36 am ICT by IANS  

Abu Dhabi, Aug 20 (IANS) The United Arab Emirates’ (UAE) international luxury executive airline Royal Jet has announced a new fare structure for the Gulf Cooperation Council (GCC) countries.Under the new structure, passengers will be charged from the point where they commence their journey rather than from the point where the aircraft originated, according to a Royal Jet statement.

Giving an example, the Abu Dhabi-based charter operator’s vice-president for commercial affairs John Morgan said that if clients were travelling from Jeddah to Beirut, they would only be charged for that part of the journey, and not for the Abu Dhabi - from where the aircraft originates - to Jeddah leg.

Apart from the UAE, the GCC comprises Bahrain, Kuwait, Oman, Qatar and Saudi Arabia.

Morgan said the new fare structure was in line with the airline’s strategy to consolidate its position as the Middle East’s leading private jet charter company with a 16 percent share of the market and year-on-year growth of around 30 percent.

“Royal Jet has strong ambitions to grow throughout the region, and we have therefore decided to level the playing field so that people throughout the GCC can take advantage of our leading product at an extremely competitive price,” he added.

The airline, Morgan said, had applied this pricing policy on flights from Dubai for some time with dramatic results.

“And so we are now expecting a surge in bookings from across the GCC.”

Stating that savings for customers could well be substantial, he said: “If a client wanted to fly on one of our Boeing Business Jets from Jeddah to Geneva for instance, it will now cost approximately 20 percent less than before since the positioning sector will not be included in the calculation of the overall cost.”

Launched in 2003, Royal Jet is primarily aimed at the luxury market between the Gulf and Europe.

Apart from its main base at the Abu Dhabi International Airport, it has hubs at the Dubai International Airport and King Abdulaziz International Airport in Jeddah, Saudi Arabia.

Its current fleet includes Boeing 737-BBJ1s, Gulfstream G300s and Learjets.

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