Life of young Asians revolve around their mobile phones: Survey

August 3rd, 2010 - 1:40 pm ICT by ANI  

Hong Kong, Aug 3 (ANI): The latest Young Asians survey by global market research firm Synovate shows that the lives of Asia’s youth revolve around their mobile phones, as personal ownership of mobiles has increased from 60 percent in 2008 to 64 percent in 2010.

According to Chinese Xinhua news agency, it also showed that Hong Kong jumped from 82 percent to 87 percent of youth owning a mobile, while Singapore went from 80 percent to 85 percent.

This fifth Synovate Young Asians study provides an in-depth look at the lifestyles, habits, product ownership and media consumption of youth across Asia, The Satr reports.

Respondents ranged from eight to 24 years old across 11 markets in Asia, covering China, Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

A total sample of 12,302 youth was surveyed in face-to-face interviews and online method during the second quarter of 2010.

When looking at the results by age segments, 93 percent of youth between age 12 to 14 in Hong Kong and Singapore own a mobile phone, above the regional average of 47 percent.

Susanna Lam, Research Director of Synovate in Hong Kong: “We are excited about the trends we’re seeing in Young Asians.”

She added: “This year, we see that the mobile phone is simply inseparable from its owner. More youth across a number of Asia markets now own a mobile compared to 2008.” (ANI)

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