Increase in tourists to ‘God’s own country’July 1st, 2008 - 5:31 pm ICT by IANS
Thiruvananthapuram, July 1 (IANS) The number of tourists flocking to ‘God’s own country’ is increasing by the year. While Kerala saw an 18.41 percent increase in foreign tourist arrivals last fiscal, the growth was 7.70 percent for domestic holidayers. “At the end of the last fiscal, a total of 554,921 foreign tourists and 6,879,885 (6.8 million) domestic tourists visited Kerala,” Tourism Minister Kodiyeri Balakrishnan told the state assembly Tuesday.
Eco-tourism projects in the state had 1.4 million tourists as their guests, Balakrishnan said in a written reply to questions raised by opposition legislators.
The state has been successfully promoted as a tourism destination through the projection of the catch-phrase ‘Kerala - God’s own country’.
The tourism industry in Kerala has not only brought in increased revenues for investors over the years, but has also created a large number of jobs. The tourism revenue at the end of the last fiscal went up by 25.28 percent, touching approximately Rs.110 billion.
Balakrishnan said the biggest problem the industry faces is a shortage of rooms. While there are 8,800 rooms in the four- and five-star category, there are 6,500 rooms in the one- to three-star category. In addition, there are 300 rooms in the heritage section.
“The central government has now sanctioned 65 new three-star hotels. The state government is also offering 10 percent subsidy on investments in the tourism sector and also offers special rates for electricity for the tourism industry,” the minister said.
To boost the industry, the state government has also decided to appoint organisations of non-resident Keralites (NRKs) working outside India as tourism brand ambassadors to promote the state as a tourist destination.
Around two million Malayalis are settled outside India.
- Kerala best tourist destination, shows survey - Feb 18, 2012
- Kerala chosen best tourism destination second year running - Feb 18, 2012
- Sachin, Waugh, Deepika to be Kerala Tourism ambassadors? - May 07, 2012
- Service tax proposal retrogressive: Tourism expert - Mar 08, 2011
- Kerala local bodies can give licence for liquor shops - Dec 01, 2011
- India needs to streamline visa, infrastructure to tap tourism potential: Experts - Feb 12, 2012
- Kerala to take ayurveda tourism to next level (With Images) - Aug 23, 2012
- Kerala woos tourists from Scandinavian countries - Nov 20, 2011
- Kerala offers freebies for diaspora to promote tourism - Feb 17, 2011
- Kerala records rise in tourist arrivals - Jan 19, 2012
- Madhya Pradesh bags best tourism award - Feb 29, 2012
- Sun shines on Goa's tourism industry amidst monsoon rage (Business Feature) - Jun 26, 2012
- Brand Kerala shines at Spanish tourism fair - Jan 24, 2012
- Kerala in Catch-22 situation over bar timings - Aug 27, 2012
- Dubai Hotels post $1.4 bn revenue - May 01, 2012
Tags: ambassadors, balakrishnan, catch phrase, central government, domestic tourists, eco tourism, heritage section, star category, state assembly, state government, three star hotels, tourism destination, tourism industry, tourism minister, tourism projects, tourism revenue, tourism sector, tourist arrivals, tourist destination, two million