Google increases share of US searches

May 23rd, 2008 - 12:18 pm ICT by admin  

San Francisco, May 23 (DPA) Google increased its share of US Internet search traffic in April, as its two closest rivals Yahoo and Microsoft failed to reach an agreement on a merger that might have helped them cut the company’s lead. According to figures released Thursday by researcher ComScore the company handled 61.6 percent of search queries in April, compared with 59.8 percent in March. Yahoo had 20.4 percent of searches, down from 21.3 percent, while Microsoft’s share slipped to 9.1 percent from 9.4 percent.

The results underscored the challenge facing Microsoft and Yahoo in attempting to thwart Google’s dominance of online advertising and software.

Microsoft broke off its takeover talks with Yahoo May 3 after the online portal rejected its $47.5 billion offer as undervaluing the company. Microsoft Wednesday launched a new search initiative called Cashback which grants users a six percent rebate if they buy products they find through the company’s Live Search application.

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