Genghis Khan dentistry book wins award for oddest title

March 26th, 2011 - 4:19 pm ICT by ANI  

London, Mar 26 (ANI): A book, titled ‘Managing a Dental Practice the Genghis Khan Way’, which advices dentists on how to run their practices, has won the Diagram prize for oddest book title of the year.

The book by former dentist Michael Young, offers a guide on how to build an empire in the dentistry field, and it includes chapters on managing conflict situations, team building and “planning for disaster”.

The prize was decided by a public vote on The Bookseller’s website.

In his book, Young argues that despite the western world viewing the legendary warrior in negative terms, his warmongering tenacity is required to build a successful business.

Last year’s winner, ‘Crocheting Adventures with Hyperbolic Planes’, saw its sales soar by 1,500 percent within a month of winning the prize, which has been running since 1978.

This year’s other shortlisted titles were ‘What Colour Is Your Dog?’, ‘The Italian’s One-Night Love-Child’, ‘Myth of the Social Volcano’ and ‘The Generosity of the Dead’.

“I am delighted that in economically troublesome times publishers the world over have continued to publish incredibly niche titles with powerfully obscure titles,” the BBC quoted The Bookseller’s Horace Bent as saying. (ANI)

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