Free clothes on Chinese metro causes chaos

August 24th, 2011 - 12:42 pm ICT by IANS  

Beijing, Aug 24 (IANS) A Chinese apparel firm carried out a promotional stunt on a metro train in Shanghai by giving out free clothes, resulting in a mad rush of passengers.

The train was transformed Tuesday into a clothes shop, with passengers helping themselves to garments hanging from hand rails, the Shanghai Daily reported.

On each item was a notice that said: “Not for selling, but you can take this away if you like it.”

The promotional campaign by e-commerce giant Taobao attracted many passengers who caused chaos on the trains. Metro authorities had to call the police to control the situation.

A media official with Taobao admitted that the free clothes delivery got a bit out of control.

“We just wanted to promote women’s clothes. We’re sorry. Our plan was not thought through properly,” she said.

A day earlier, in another stunt, young women wearing bikinis were spotted on another metro train putting on shirts and trousers.

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