Erin Brockovich forces company to scrap sexist advertisement

November 14th, 2007 - 2:32 am ICT by admin  
“I called Noel Leeming’s parent company, which owns Bond and Bond, and expressed my outrage and my disappointment in them for running such an advertisement. I demanded its retraction and they agreed to do so,” Bang! Showbiz quoted her, as saying.

“I don’t condone these types of ads, but I do applaud the company for listening, admitting their mistake and making an apology,” she added.

Noel Leeming Group chief executive Andrew Dutkiewicz said that the ‘irreverent and cheeky’ campaign was designed to make people laugh, not to offend.

“Bonds has a campaign which is irreverent and cheeky and the intent always is to make people laugh, not offend. I think in this case it went one step too far,” Dutkiewicz said.

Brockovich is currently fronting a newspaper and television campaign for Bond and Bond’s parent company Noel Leeming Group, which sells household appliances and electronics. (ANI)

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