Drunk Snow White in bed with dwarves ad leaves Disney bosses fuming
October 15th, 2009 - 1:30 pm ICT by ANIMelbourne, October 15 (ANI): A beer ad featuring drunk Snow White blowing smoke rings while lying in bed with seven semi-naked dwarves has left Disney fuming.
The raunchy Jamieson’s Raspberry Ale ad renames the fairytale favourite “Ho White” with names of the dwarves, Sleepy, Happy and Doc, being replaced with Filthy, Smarmy and Randy.
Creators of the campaign, launched online by brewers The Foundry, claimed the idea was to convince Aussie punters the fruit-flavoured beer was “anything but sweet”, reports News.com.au.
But the cheeky ad has found little favour with Disney, the family-friendly entertainment giant that licenses the animated heroine.
The campaign confirmed it had “a little bit of contact” with the conglomerate over the issue. (ANI)
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