Debenhams hires models to help men buy right-sized lingerie for partners!
December 23rd, 2009 - 3:01 pm ICT by ANILondon, Dec 23 (ANI): The idea of buying lingerie as gift for partners often leaves men helpless.
With Christmas round the corner a department store has found a unique way to help such males.
Debenhams has hired models with distinctive body shapes to walk around its lingerie department so that men could pick out the girl whose size resembled most to their other half.
The models boasted apple, pear and hourglass-shaped bodies in sizes 8, 12 and 16.
“The idea was a huge success, with our male shoppers commenting on what a great idea the event was at this time of year,” the Daily Express quoted Ruth Attridge, for Debenhams lingerie department as saying.
A research conducted by Debenhams has shown that almost two-thirds of men do not know their partners’ bra or knicker size, meaning returns can flood in during January.
“We often get lovely men who are eager to impress their partners with the right gift, but they come in with no clue at all,” said one member of staff.
“Sometimes they just point at someone on the shop floor and whisper that their wife is ‘about that size,’ or they just make a shape with their hands,” the member added. (ANI)
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