Coca-Cola’s high-caffeine energy drink on tap draws flak
April 4th, 2010 - 5:24 pm ICT by ANISydney, April 4 (ANI): Aussie doctors and health campaigners are criticising Coca-Cola for making a high-caffeine energy drink available on tap in pubs.
The drink Mother, being promoted as a ‘right-hook to laziness, a smack in the face of slackness’, was being trialled on tap for the first time in two Sydney pubs, before an anticipated wider promotion across New South Wales.
However, the Australian Drug Foundation (ADF) has questioned the move.
‘Energy drinks make people alert and they don’t realise how much alcohol they are consuming because the caffeine, guarana and sugar mask the sedative effect of alcohol,’ the Sydney Morning Herald quoted ADF national policy adviser Geoff Munro, as saying.
Munro added: ‘We would be very concerned if energy drinks were made available on tap in pubs. We’re concerned because research from other parts of the world shows that young people who mix energy drinks and alcohol are at greater risk of harm through drink driving, violence, unsafe sex and sexual assault.’
Coca-Cola Amatil has, however, defended its move.
The company issued a statement saying: ‘We are simply targeting an existing market with our product and offering a new way to serve the drink.” (ANI)
- Coca-Cola eyes Olympic market in Russia - Sep 26, 2011
- Teens, stay away from energy drinks - Jan 19, 2012
- 'Dangerous' energy drinks 'can leave children hospitalised' - Feb 15, 2011
- Mexican bottler to build $140 mn plant in Brazil - Dec 07, 2011
- Coca-Cola 'secret recipe' cracked, claims radio show - Feb 16, 2011
- Coca Cola's secret recipe exposed? - Feb 15, 2011
- Coca-Cola planning to cash in on cricket World Cup fever - Feb 17, 2011
- Coke has no alcohol in it, says manufacturer - Feb 17, 2011
- Coca-Cola opens $120 mn plant for 2014 Winter Olympics - Sep 26, 2011
- The latest drink and drive warning- but this time it's for coffee - Jan 07, 2011
- Coke to pull out of Mexican schools to promote anti-obesity drive - Jun 11, 2010
- Oz consumer body tells Coke to correct myth-related ad - Apr 02, 2009
- Bottling firm to invest $1.1 bn in Colombia, Brazil - Mar 01, 2012
- Coca-Cola to take energy drink 'Burn' to top cities - May 05, 2010
- Coca Cola wakes up Brad Pitt's kids - Feb 03, 2012
Tags: adf, australian drug foundation, coca cola amatil, effect of alcohol, energy drink, energy drinks, flak, guarana, health campaigners, morning herald, move energy, munro, new south wales, policy adviser, right hook, sedative effect, sexual assault, sydney morning herald, sydney pubs, unsafe sex