Changing room rage sweeping UK women

April 18th, 2011 - 1:50 pm ICT by ANI  

London, April 18 (ANI): A new study of more than 1,200 UK women has found that nearly three quarters of women are afflicted by changing room rage.

The rage is said to manifest itself in feelings of anger, disappointment and bouts of bad temper.

In the short term, shoppers snap at retail assistants or storm out of stores, abandoning clothes they have yet to try on.

Long-term effects include reacting angrily to family and friends once home; feeling low for a long time afterwards; and suffering a dip in self-confidence, adult behaviour psychologist Susan Quilliam observed.

“Beautiful clothes will make a woman feel more beautiful and therefore more positive about her appearance, more confident and more optimistic,” the Scotsman quoted her as saying.

“But if the shopping experience itself is negative, the whole event can be utterly destructive. Instead of making us feel good about ourselves and our lives, it brings up frustration, irritation and anger,” she added. (ANI)

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