Burger King CEO criticized for calling Brit women ‘ugly’ and UK food ‘terrible’

March 14th, 2011 - 6:25 pm ICT by ANI  

London, Mar.14 (ANI): Bernardo Hees, CEO of the fast food chain Burger King, has been criticized for telling students that British women are ugly and UK food is terrible.

Hees was speaking to a group of students in Chicago and recalled his days as a young scholar working on an MBA at the University of Warwick in England.

According to the University of Chicago’s student paper, Hees said: “The food is terrible and the women are not very attractive”, “Here in Chicago, the food is good and you are known for your good-looking women.”

Hees tried to make a point that his MBA experience was a breeze because as he was not worried about wining and dining.

The officials and chefs in the U.K. have pounced on his remarks.

In response to his remarks, Charli Fritzner, a women’s campaign officer at Warwick University’s student union said: “If he views women as potential distractions in academia, I wonder how he views them in the workplace?”, “It doesn’t make Burger King an attractive employer for women.”

Marcus Wareing, who runs a restaurant in London, said that the comments seemed pretty rich coming from the fast food chain head whose Whoppers and fries have been blamed for turning America into a nation of fatties.

“It’s an insult to British gastronomy,” the New York Daily News quoted her as saying.

However, a spokesperson said that Hees has apologised, saying his remarks were intended as a humorous anecdote to establish a connect with the audience. (ANI)

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